Every month Paul Morrell Formalwear tracks the rental data for all of the tuxedo styles we offer and determines which 10 coats were the most rented for the previous month. This information is invaluable to businesses and consumers alike because everyone wants to know what’s in style right now. In a constantly changing and evolving environment, having up to date style information like this puts you way ahead of the curve.
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The most notable change in December’s Top 10 list is not what appears on the list, but what doesn’t. Up until this month, brown tuxedos have continually held there own on the Top 10 monthly charts. But as autumn colors give way to winter weather, the fall-friendly brown family seems to have waned as well. The downturn in brown tuxedo’s popularity during the winter months is expected and should be a short lived trend, as brown tuxedos are likely going to be hot items for this year’s fast approaching prom season.
This leaves the rest of December’s Top 10 real-estate split between grey tuxedos and suits with 4 styles (including the top position held by the Calvin Klein Grey ‘Legend’ Tuxedo) and classic Black tuxedos with 6 styles. While grey tuxedos and suits have done well all year, the upturn in classic black styles is no doubt attributable to the holiday party season, arguably the most classic and formal season of the year, which reaches its climax in December each year. This likely also explains the 4th position in the Top 10 list going to a classic black tailcoat; a style generally reserved for very formal White Tie occasions. Our prediction is that tailcoats will continue to do well in February, as they are also a very popular Mardi Gras item. This is one to keep an eye on.
Lastly, stay posted for more Top 10 news from Paul Morrell. As we close out our 2011 records and start blazing new trails through 2012, we’ll soon be posting a special Top 10 for all of last year. This upcoming report should be especially useful, as it will highlight not only popular monthly trends, but also which styles you can count on to do well year round!
You can view Paul Morrell’s Top 10 Tuxedo Styles for December 2011 Here.
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For a formal vendor, knowing what’s being sought after gives you a competitive edge in your local market. For a customer looking for just the right outfit, this gives you access to the most up to date style information available, so you can make the best decision for your important day! You can also look at past month’s Top 10 listing to find out which styles come and go, and which styles are mainstays in formal style.
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