Every month Paul Morrell Formalwear tracks the rental data for all of the tuxedo styles we offer and determines which 10 coats were the most rented for the previous month. This information is invaluable to businesses and consumers alike because everyone wants to know what’s in style right now. In a constantly changing and evolving environment, having up to date style information like this puts you way ahead of the curve.
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In June we saw some huge shifts in demand, the speed and extent of which surprised even us!
Weather is always a big influence on formal trends. In the cooler months, Traditional Black Formal Wear is very popular, largely because it isn’t too hot to wear. In the warmer months, we see a greater demand for tan suits, grey formal wear, and other non-traditional formal styles. In June much of the country experienced record high temperatures. We also saw the number of classic black tuxedos on the Top 10 List drop to only one: the After Six Black ‘Chaplin II’ Tuxedo.
Next to classic black were Tan Suits with 2 styles on the Top 10 List: the Jean Yves Tan ‘Rapture’ Destination Suit at #3 and the After Six Sand ‘Riviera’ Destination Suit at #10. These styles are popular for the destination weddings that take place in the summer. They are cooler, can easily be dressed down to match any level of formality, and they blend well with the scenic outdoors setting of a tropical beach front. But tan suits weren’t the real superstars in June.
Grey Tuxedos and Suits swept the Top 10 List, claiming 7 out of 10 spots including #1 by the Jean Yves Steel Grey ‘Twilight’ Tuxedo. Much like tan suits, grey formal wear is popular because it’s so versatile. Grey is great for destination weddings, garden weddings, church weddings, quinceaneras, and a handful of other formal functions. And that is basically why grey formal wear did so well in June. Simply put it’s the law of the desert. When it gets hot enough, only the versatile thrive.
You can view Paul Morrell’s Top 10 Tuxedo Styles for June 2012 Here.
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For a formal vendor, knowing what’s being sought after gives you a competitive edge in your local market. For a customer looking for just the right outfit, this gives you access to the most up to date style information available, so you can make the best decision for your important day! You can also look at past month’s Top 10 listing to find out which styles come and go, and which styles are mainstays in formal style.
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